What’s the difference between consent for email and consent for cookies?

Cookie consent (under ePrivacy Directive and increasingly various national laws) governs tracking user behavior on websites through stored identifiers. It's about what data you collect about their browsing activity. Email consent governs sending commercial messages to their inbox. They're separate permissions for separate activities-one doesn't imply the other.

A visitor who accepts analytics cookies on your website has not agreed to receive marketing emails. Conversely, someone who subscribes to your newsletter hasn't necessarily agreed to behavioral tracking across your digital properties. Each consent is specific to its purpose. Organizations sometimes conflate these in dark-pattern \"accept all\" flows, but this creates legal vulnerability and poor user experience.

Best practice keeps these consents clearly separated: cookie preferences in one interface, email subscription in another, with distinct explanations for each. Users should understand what they're agreeing to in each case. If you want to use behavioral data (from cookies) to personalize emails, you need consent for both the tracking and the email sending. Cookie consent and email consent are neighbors, not roommates. They ulive in the same privacy house but occupy different rooms with different permissions.