What are the key email privacy laws in the APAC region?
Australia's Spam Act 2003 is among the world's strictest, requiring consent (express or inferred) before sending commercial electronic messages, accurate sender identification, and functional unsubscribe. The ACMA (Australian Communications and Media Authority) actively enforces with significant penalties.
Singapore's PDPA (Personal Data Protection Act) requires consent for marketing messages and maintains a national Do Not Call Registry that senders must check. Japan's Act on Regulation of Transmission of Specified Electronic Mail requires opt-in consent for most commercial email, with specific provisions for mobile messaging.
India's DPDP Act (Digital Personal Data Protection Act, 2023) creates consent requirements for personal data processing with provisions for notice, purpose limitation, and individual rights. South Korea's PIPA (Personal Information Protection Act) requires explicit consent and has strict cross-border transfer rules. APAC laws vary significantly in specifics but generally trend toward opt-in requirements-treating the region as requiring consent is safer than navigating country-by-country exceptions.
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