How should I inform subscribers about how their data is used?

Transparency starts at the point of collection. When someone subscribes, tell them what you'll send, how often, and what you'll do with their information. A simple line like "We'll send you weekly updates and never share your email with third parties" sets clear expectations.

Your privacy policy should explain data collection, storage, sharing practices, and subscriber rights in plain language. Under GDPR, this includes the legal basis for processing, data retention periods, and how to exercise rights like access or deletion. Link to this policy from your signup form.

Beyond legal documents, regular communication builds trust. If you change how you use data or add new email types, tell subscribers before it happens. If you share data with partners, disclose that at signup rather than burying it in terms and conditions.

Treat your subscribers like you'd want to be treated. Clear disclosures aren't just compliance checkboxes; they're the foundation of a relationship built on trust rather than fine print.