Should I use images in emails?

Yes, but strategically. Images enhance visual appeal, demonstrate products, and strengthen brand identity. They increase engagement when used well. But they also carry risks: blocking, slow loading, accessibility issues, and spam filter considerations.

Best practices: Use images to support, not replace, content. Always include alt text. Optimize file sizes for fast loading. Test with images off to ensure the email still communicates. Balance with live text-never all-image emails. Host on reliable CDNs with HTTPS.

Images are powerful when the email works without them. Design for images-off first, then add images as enhancement. This ensures universal accessibility while letting sighted users enjoy the full visual experience. The best emails look good with images and function perfectly without them.

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