What are analytics tools for email performance?

Email analytics tools aggregate and analyze performance data: delivery rates, engagement metrics, conversion tracking, and trend analysis. They provide visibility beyond basic **ESP** dashboards, enabling deeper understanding of email program effectiveness.

Categories include: **ESP**-integrated analytics (deeper analysis within sending platform), standalone platforms (**Litmus** Email Analytics, campaign monitors), business intelligence tools (pulling email data into broader analytics), and **MBP**-provided tools (**Gmail** Postmaster, **SNDS**).

Value depends on: your analytical needs (basic reporting vs deep analysis), data integration requirements (connecting email to other business data), and team sophistication (simple dashboards vs advanced querying). Most senders start with **ESP** analytics and add tools as needs grow.