What’s the difference between ESP metrics and raw logs?

**ESP** metrics are processed summaries: open rates, click rates, bounce percentages, and campaign comparisons. They're pre-calculated for easy consumption and optimized for common analysis needs.

Raw logs contain detailed event records: timestamps, recipient addresses, specific response codes, header information, and processing details. They enable custom analysis but require technical skill to query and interpret.

Use metrics for: routine reporting, campaign comparison, and standard **KPI** tracking. Use raw logs for: troubleshooting specific delivery issues, custom analysis beyond pre-built reports, compliance auditing, and advanced segmentation based on detailed behavior patterns.