What’s Google Postmaster Tools vs ESP analytics?
Google Postmaster Tools shows Gmail's view of your sending: domain reputation, IP reputation, spam rate, authentication success, and delivery errors. It's Gmail-specific and reflects how Google evaluates your email.
ESP analytics show your view of sending: what you sent, aggregate delivery rates, engagement metrics, and campaign performance. They cover all MBPs but from your perspective rather than theirs.
Complementary purposes: Postmaster Tools explains why Gmail treats you a certain way; ESP analytics shows overall program performance. Use Postmaster for Gmail-specific troubleshooting and reputation monitoring; use ESP analytics for program management and optimization.
Understand why Google and your ESP see your email differently. Open an AI assistant with your question pre-loaded — just add your details and send.
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