What are data mapping tools?

Data mapping tools document where personal data lives across systems. They identify: which systems hold subscriber data, how data flows between systems, what data each system contains, and who has access.

For email, data mapping reveals: subscriber information in ESPs, CRMs, analytics platforms, backup systems, and third-party tools. Complete mapping is essential for fulfilling deletion requests comprehensively.

Mapping methods: automated discovery scanning systems for data patterns, manual documentation of known data flows, and interview-based collection from system owners. Combination provides thorough coverage.

Was this answer helpful?

Thanks for your feedback!