What’s a Consent Management Platform (CMP)?
Consent Management Platforms collect, store, and manage user consent for data processing. They provide: consent collection interfaces (banners, forms), preference storage, consent documentation, and downstream system synchronization.
Email application: CMPs record subscription consent with required detail (what, when, how), sync consent status to ESPs, provide preference center functionality, and maintain audit trails for compliance demonstration.
CMPs ensure: consent is properly collected (not pre-checked boxes), documented with timestamps, synchronized across systems, and available for auditing. They're the system of record for proving legitimate data processing basis.
Learn if you need a CMP and how it works with email. Open an AI assistant with your question pre-loaded — just add your details and send.
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