What is Reputation Monitoring?

Reputation monitoring tracks your sender standing across multiple sources: **Sender Score**, blocklist status, **MBP** reputation data, and authentication health. Continuous monitoring catches problems early before they severely impact delivery.

Monitored elements include: **IP reputation** scores, **domain reputation**, blocklist presence, **complaint rate** trends, **spam trap** indicators, and authentication success rates. Changes trigger alerts for investigation.

Benefits: proactive problem detection, trending to identify gradual degradation, benchmark comparison against standards, and documentation for troubleshooting. Reputation monitoring complements **inbox placement** testing with different perspective on deliverability health.