What is Reputation Monitoring?
Reputation monitoring tracks your sender standing across multiple sources: Sender Score, blocklist status, MBP reputation data, and authentication health. Continuous monitoring catches problems early before they severely impact delivery.
Monitored elements include: IP reputation scores, domain reputation, blocklist presence, complaint rate trends, spam trap indicators, and authentication success rates. Changes trigger alerts for investigation.
Benefits: proactive problem detection, trending to identify gradual degradation, benchmark comparison against standards, and documentation for troubleshooting. Reputation monitoring complements inbox placement testing with different perspective on deliverability health.
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