What is the EEC (Email Experience Council)?
The Email Experience Council, part of the Association of National Advertisers (ANA), promotes email marketing best practices. They provide: educational resources, research, and industry advocacy.
Resources include: email marketing guides, benchmarking studies, webinars, and collaborative working groups. They focus on email as marketing channel rather than pure deliverability.
Value for practitioners: industry benchmarks for performance comparison, best practice guidance, and community engagement with marketing-focused email professionals. Membership through ANA.
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