What is a Deliverability Specialist?
A Deliverability Specialist focuses on ensuring email reaches inboxes. They manage: authentication setup, reputation monitoring, blocklist issues, MBP relationships, and delivery optimization. It's a technical role combining email infrastructure knowledge with marketing context.
Responsibilities include: monitoring delivery metrics, troubleshooting placement problems, managing sender reputation, coordinating with MBP postmaster teams, advising on list hygiene, and educating stakeholders on deliverability impact.
Career path: typically enters from email marketing, technical support, or system administration backgrounds. Requires understanding both technical (DNS, authentication, SMTP) and strategic (engagement, sender reputation) dimensions of email delivery.
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