What is a Deliverability Specialist?

A Deliverability Specialist focuses on ensuring email reaches inboxes. They manage: authentication setup, reputation monitoring, blocklist issues, **MBP** relationships, and delivery optimization. It's a technical role combining email infrastructure knowledge with marketing context.

Responsibilities include: monitoring delivery metrics, troubleshooting placement problems, managing **sender reputation**, coordinating with **MBP** postmaster teams, advising on list hygiene, and educating stakeholders on deliverability impact.

Career path: typically enters from email marketing, technical support, or system administration backgrounds. Requires understanding both technical (**DNS**, authentication, **SMTP**) and strategic (engagement, **sender reputation**) dimensions of email delivery.