Are consent rules the same everywhere?
No. Consent rules vary significantly by jurisdiction. GDPR (EU), CASL (Canada), CAN-SPAM (US), LGPD (Brazil), and others have different requirements, exemptions, and enforcement approaches.
Some require explicit consent before any contact. Others allow implied consent with opt out. Definitions of consent, exemptions, and penalties differ.
Know the regulations affecting your recipients. Apply stricter requirements when serving multiple jurisdictions. A single global approach meeting GDPR generally satisfies others.
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