Do privacy updates affect deliverability directly?

Privacy features like Apple **MPP** don't directly affect deliverability. They affect your visibility into engagement, not the engagement itself or **inbox placement** decisions. Like fog obscuring your view without moving the harbor, measurement changes while destination remains fixed.

Indirect effects exist: if you rely on open rates for list hygiene and can't identify inactive subscribers, engagement quality may decline over time, eventually affecting deliverability. If you over-react to inflated open rates by sending more email, you might increase complaints.

Adapt measurement rather than panicking about deliverability. Track clicks, conversions, and replies. Implement sunset flows based on multiple signals. Privacy changes require strategy adjustment, not deliverability emergency response.