Does tracking violate privacy laws automatically?

Tracking is not automatically illegal. It depends entirely on how you implement it. Like navigation requiring charts and instruments, email marketing legitimately needs some tracking to function, but the method and transparency matter.

**GDPR** requires lawful basis (consent or **legitimate interest**) and transparency. You must disclose tracking in privacy policies and provide opt-out mechanisms. **CAN-SPAM** requires honoring unsubscribe requests. **ePrivacy** rules in EU require consent for non-essential tracking.

The key factors: purpose limitation (track only what you need), transparency (tell recipients what you track), choice (provide meaningful opt-out), and data minimization (don't collect excess data). Compliant tracking is entirely possible with proper implementation.