Does switching ESPs fix reputation?
Myth: Usually False. ESP switching does not fix reputation problems caused by your practices. List quality issues, engagement problems, and content concerns follow you to any platform.
You might get temporary improvement from new IP reputation, but problems resurface quickly. The new ESP will enforce standards the old one did; you cannot escape fundamentals.
Switch ESPs when infrastructure genuinely causes problems. Do not switch expecting reputation reset. Fix root causes that would affect any platform.
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