Can volume reduction fix poor sender reputation?
It Can Help. Reducing volume to your most engaged segments during recovery focuses positive signals and reduces negative ones. This is a legitimate recovery tactic, not a myth.
Volume reduction alone does not fix root causes. Combine with addressing authentication, list quality, and content issues. Use reduced volume to demonstrate improved practices.
Gradually rebuild volume as metrics improve. Volume reduction is a tactical element of recovery, not a complete strategy by itself.
Was this answer helpful?
Thanks for your feedback!