Do ESPs control inbox placement?
Myth: False. ESPs transmit mail but do not control **inbox placement**. Placement decisions are made by receiving mailbox providers based on **sender reputation**, authentication, content, and engagement.
ESPs influence delivery through infrastructure quality and sending practices. But the final placement decision belongs to **Gmail**, **Microsoft**, **Yahoo**, and other receivers.
Understand ESPs deliver mail; providers decide placement. Good **ESP** infrastructure helps but does not guarantee specific outcomes at receiving systems.
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