Is your ESP at fault for Gmail Promotions tab?

Myth: False. Your **ESP** has no control over **Gmail**'s **Promotions tab** categorization. **Gmail** classifies messages based on content and sender characteristics, not sending platform.

**Promotions tab** placement is **Gmail**'s organizational feature for legitimate marketing. It is not filtering or **ESP** failure. **Gmail** decides categorization based on message content.

Accept appropriate tab placement. **Promotions tab** is normal for **marketing email**. Focus on engagement within that context rather than blaming ESPs.