Is your ESP at fault for Gmail Promotions tab?

Myth: False. Your ESP has no control over Gmail's Promotions tab categorization. Gmail classifies messages based on content and sender characteristics, not sending platform.

Promotions tab placement is Gmail's organizational feature for legitimate marketing. It is not filtering or ESP failure. Gmail decides categorization based on message content.

Accept appropriate tab placement. Promotions tab is normal for marketing email. Focus on engagement within that context rather than blaming ESPs.