ESP & Tool Myths

My ESP handles my deliverability." This section explains the "shared responsibility" model: your ESP (e.g., Mailchimp) provides a "seaworthy ship," but you are the "captain" responsible for the "cargo" (your list) and "navigation" (your reputation).

15 questions in this topic

Are all ESPs equally deliverable? Does expensive software mean better inboxing? Do built-in deliverability dashboards tell the full truth? Is “Sender Score” still relevant? Does every ESP enforce the same complaint thresholds? Can ESPs protect you from Gmail penalties? Does your ESP automatically authenticate all domains? Do ESPs control inbox placement? Can ESPs whitelist senders at mailbox providers? Do ESP IP pools always share risk equally? Does moving to a dedicated IP guarantee independence? Can ESPs fix blocklist issues? Are ESPs responsible for spam foldering? Is your ESP at fault for Gmail Promotions tab? Do ESPs block spam traps automatically?

Questions about ESP & Tool Myths