General Deliverability Myths

Busting the biggest "dockside rumors." This section tackles the most common myths, like "email is dead" or "deliverability is just one thing." We'll use data to separate fact from the fog of rumor.

19 questions in this topic

Does using spammy words put you in spam? Do emojis hurt deliverability? Do capital letters or exclamation marks trigger spam filters? Is sending plain text safer than HTML? Do spam filters penalize images? Do long emails hurt deliverability? Can Gmail read my subject lines for spam? Is Gmail's Promotions tab the spam folder? Can I guarantee inbox placement? Do all ESPs deliver the same way? Do email filters look at every word in the body? Do spam filters check your website too? Does resending to non-openers help or hurt? Does testing in one inbox guarantee results for all? Is "sender score" a Gmail metric? Is deliverability luck or logic? Myth: Plain text emails always have better deliverability than HTML. True or False? Myth: Removing the tracking pixel improves inbox placement. True or False? Myth: Getting 100% inbox placement is achievable. True or False?

Questions about General Deliverability Myths