Myth: Removing the tracking pixel improves inbox placement. True or False?
False. Removing tracking pixels does not improve inbox placement. Tracking pixels are standard legitimate email practice used by billions of messages daily. Filters do not penalize their presence.
This myth may stem from privacy concerns or misunderstanding of how filters work. Filters evaluate sender reputation and behavior, not the presence of standard tracking mechanisms.
Removing tracking eliminates valuable engagement data without deliverability benefit. If you have privacy reasons to avoid tracking, that is valid, but do not expect inbox improvement from the change.
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