Content & Creative Myths

The "spammy words" myth. This section proves why modern filters don't block you for using the word "free." They care far more about your reputation and engagement than a few "trigger words.

17 questions in this topic

Is the word “Free” a spam trigger? Is “Buy Now” dangerous to use? Are emojis a red flag? Do spam filters hate images? Should every email have minimal text? Is all-caps forbidden? Should you remove all links? Do spam filters count exclamation points? Is “clickbait” wording always bad? Do short subject lines always perform better? Does personalization guarantee engagement? Are video thumbnails flagged as spammy? Does color choice affect spam filtering? Is using “Re:” in the subject line a good tactic? Do filters punish branded links? Can including “unsubscribe” in body text hurt performance? Do hyperlinks always reduce deliverability?

Questions about Content & Creative Myths