Is the word “Free” a spam trigger?
Myth: False. The word "Free" is not a spam trigger. This myth comes from early spam filtering that used keyword lists. Modern filters use machine learning analyzing many signals, not word blacklists.
Trusted senders use "free" successfully constantly. Promotional language from reputable senders with good engagement performs fine.
What matters is overall sender reputation, authentication, and engagement patterns. Content keywords are minor factors evaluated in context, not standalone triggers.
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