Do filters punish branded links?
Myth: False. Branded links (yourcompany.com/offer) are not penalized by filters. They are preferred over generic URL shorteners that obscure destinations.
Branded links build trust by showing recipients where they will go. They also protect brand reputation by avoiding association with shared shortener domains.
Use branded tracking links when possible. They help recipients trust your links and do not trigger spam concerns like some shared URL shorteners might.
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