Are emojis a red flag?

Myth: False. Emojis are not red flags for spam filters. They are widely used in legitimate marketing across industries. Billions of emoji containing emails reach inboxes daily.

Some email clients render emojis differently, which affects display but not deliverability. Test emoji rendering across clients to ensure good user experience.

Use emojis appropriately for your brand and audience. Excessive or inappropriate emoji use may affect engagement, but the presence of emojis does not trigger filtering.