Engagement & Metrics Myths

The "open rate is truth" myth. This section is a deep dive into why Apple's MPP made the open rate an unreliable "vanity metric" and why "clicks" are the new "true north" for measuring engagement.

15 questions in this topic

Are open rates accurate? Do open rates still matter post-MPP? Do clicks always mean engagement? Do replies improve deliverability? Do spam reports always damage reputation? Are unsubscribes bad for sender score? Can deleting inactive users fix inboxing immediately? Does high open rate guarantee good deliverability? Does Gmail track read time? Does click-tracking hurt inboxing? Do bounce rates directly cause blocking? Can good engagement override poor authentication? Does time of day affect deliverability? Does frequency matter more than content? Does “send more” equal “reach more”?

Questions about Engagement & Metrics Myths