Do clicks always mean engagement?

Not Always. Clicks can be bots, security scanners, or accidental. Click rate provides better engagement signal than opens but still requires interpretation.

Security systems that pre check links inflate click rates. Bots clicking links are not human engagement. Multiple clicks from same user may reflect user experience issues rather than engagement.

Evaluate click patterns and quality. Clicks leading to conversions or time on site demonstrate real engagement. Click counts alone may not.