List & Contact Myths

Debunking myths like "you must double opt-in" (you don't, but you should) and "bought lists are fine if you 'clean' them" (they are not). This section is the "true chart" for list management.

18 questions in this topic

Bigger lists mean better results, right? Do inactive subscribers hurt deliverability? Should I delete unengaged contacts immediately? Is it safe to email people who haven't unsubscribed yet? Do purchased lists ever work? Is renting a list safer than buying one? Can suppression lists be shared legally? Should I use old event lists? Is it okay to email scraped LinkedIn contacts? Can B2B senders ignore opt-in laws? Can I “reactivate” dead lists safely? Can I rely on cleaning tools alone? Is a “catch-all domain” the same as a valid address? Are role-based emails (info@, sales@) always bad? Do all bounces mean invalid addresses? Can you get deliverability issues from clean lists? Myth: Buying email lists is okay if they are "targeted." True or False? Myth: Double opt-in completely prevents list quality issues. True or False?

Questions about List & Contact Myths