Myth: Buying email lists is okay if they are "targeted." True or False?

False. Buying email lists is never okay, regardless of how "targeted" sellers claim they are. Recipients did not consent to your specific communications. Targeting does not create permission.

Purchased list quality is always suspect. Sellers may fabricate targeting claims. Even genuinely targeted people did not ask to hear from you, leading to complaints and poor engagement.

Build targeted audiences through proper acquisition. Content marketing, lead magnets, and organic growth produce better targeting than purchased data because people self select by opting in.