Can including “unsubscribe” in body text hurt performance?

Myth: False. Including "unsubscribe" in body text does not hurt performance. It is legally required and good practice. Easy unsubscription reduces complaints from frustrated recipients.

Some fear that unsubscribe links remind people to leave. But people who want to leave will leave anyway. Making it easy converts potential complainers into clean unsubscribes.

Place unsubscribe links prominently. Hiding them increases complaints without reducing departures. Transparent unsubscribe improves reputation by reducing spam reports.