Should you remove all links?

Myth: False. Removing all links is not necessary or advisable. Marketing emails should include relevant links. The absence of links would be unusual and prevent desired actions.

Link quality matters. Links to legitimate, well reputed domains cause no problems. Links to suspicious, newly registered, or known bad domains may trigger scrutiny.

Include appropriate links for your message purpose. Ensure linked sites have good reputation and valid SSL. Do not fear linking; fear linking to problematic destinations.

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