Do spam filters count exclamation points?
Myth: Mostly False. Spam filters do not count exclamation points against you. A few exclamation marks for enthusiasm are normal! Filters evaluate overall patterns, not punctuation counts.
Excessive exclamation abuse (BUY NOW!!!!!!) looks unprofessional and may contribute to spammy appearance, but this is about overall presentation, not punctuation quotas.
Use punctuation naturally. Write for your audience. If exclamation points fit your voice and message, use them appropriately without fear of triggering filters.
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