Do hyperlinks always reduce deliverability?

Myth: False. Hyperlinks do not always reduce deliverability. Links are normal and expected in marketing email. What matters is link quality: destination reputation, proper formatting, and relevance.

Links to suspicious domains or excessive links might trigger scrutiny. But appropriate links to legitimate destinations are standard and necessary.

Include relevant links supporting your message purpose. Ensure linked sites have good reputation. Do not fear linking; optimize link quality and relevance.