Myth: Getting 100% inbox placement is achievable. True or False?
False. 100% inbox placement is not achievable. Variables outside sender control, including recipient engagement, individual settings, and evolving algorithms, make perfect placement impossible.
Even the best senders have some messages filtered. Users who never engage may have your mail filtered based on their behavior. Spam folder rescues by some users do not help others.
Aim for optimized rather than perfect deliverability. Consistent high inbox rates (90%+) indicate healthy sending. Obsessing over the unachievable 100% distracts from practical optimization.
Was this answer helpful?
Thanks for your feedback!