Do ESP IP pools always share risk equally?
Myth: False. Shared IP pools do not distribute risk equally. Your reputation contributes to pool health proportionally to your volume and behavior. Bad actors affect everyone; good actors help everyone.
Pool quality depends on ESP enforcement. ESPs that remove bad senders maintain pool health. Those that tolerate problems spread risk unevenly.
Evaluate your ESP's pool management. Understand how your behavior affects and is affected by pool dynamics. Quality ESPs manage pools actively.
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