Do ESP IP pools always share risk equally?
Myth: False. Shared IP pools do not distribute risk equally. Your reputation contributes to pool health proportionally to your volume and behavior. Bad actors affect everyone; good actors help everyone.
Pool quality depends on **ESP** enforcement. ESPs that remove bad senders maintain pool health. Those that tolerate problems spread risk unevenly.
Evaluate your **ESP**'s pool management. Understand how your behavior affects and is affected by pool dynamics. Quality ESPs manage pools actively.
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