Can AI-generated content hurt deliverability?

AI-generated content doesn't inherently harm deliverability. Spam filters don't detect or penalize AI authorship directly. What matters is content quality, relevance, and how recipients respond, regardless of who or what wrote it.

Potential risks: AI can produce generic, repetitive content that reduces engagement. If AI templates become widespread, filters might learn to identify patterns associated with low-quality mass generation. Over-automation without personalization could decrease relevance.

Best practice: use AI as writing assistant, not replacement for human strategy. Edit AI output for brand voice and specific relevance. Test AI-generated campaigns against human-written ones for engagement differences. Quality and engagement matter; authorship method doesn't.