Will AI kill email marketing?

AI will transform email marketing, not eliminate it. Email's direct subscriber relationship, owned channel status, and proven **ROI** ensure its survival. Like previous technological shifts, AI changes how we work, not whether email remains valuable.

AI integration already happening: personalization engines, send time optimization, content generation, predictive analytics, and automated segmentation. These enhance email effectiveness rather than replacing the channel.

What may change: more sophisticated filters requiring better practices, AI-generated content becoming commodity, and personalization expectations rising. Senders who adopt AI tools will outcompete those who don't. The channel survives; specific tactics evolve.

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