How to recover brand trust after a phishing attack?
Immediate response: acknowledge the incident, communicate clearly about what happened and what you're doing, and demonstrate you take security seriously. Silence suggests negligence.
Remediation demonstration: describe security improvements implemented, show commitment to preventing recurrence, and provide resources for affected users. Actions speak louder than apologies.
Long-term: implement BIMI for visual authentication, maintain communication transparency, and build security reputation over time. Trust rebuilds slowly through consistent good practice.
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