How to recover brand trust after a phishing attack?

Immediate response: acknowledge the incident, communicate clearly about what happened and what you're doing, and demonstrate you take security seriously. Silence suggests negligence.

Remediation demonstration: describe security improvements implemented, show commitment to preventing recurrence, and provide resources for affected users. Actions speak louder than apologies.

Long-term: implement BIMI for visual authentication, maintain communication transparency, and build security reputation over time. Trust rebuilds slowly through consistent good practice.