What are “emotionally engineered” subject lines?

Emotionally engineered subject lines trigger immediate emotional response bypassing rational evaluation. Categories include: fear ("Account suspended"), curiosity ("You won't believe this"), urgency ("Immediate action required"), and personal relevance ("Your recent order").

Effectiveness comes from email scanning behavior. Recipients decide whether to open based on subject lines. Emotional triggers increase open rates, giving **phishing** content opportunity to work.

Recognition: extreme emotional language, vague but alarming claims, and pressure to open immediately are manipulation signals. Training helps users pause rather than react to emotional subject lines.