How can marketers help educate users?
Content approach: marketing communications can model good email practices, teaching users what legitimate brand email looks like. Consistent, recognizable patterns help users spot impersonation.
Direct education: include security tips in legitimate communications, explain how to verify genuine messages, and provide resources for reporting suspicious messages claiming your brand.
Avoid bad patterns: don't train users to click urgently, don't use confusing sender addresses, and don't request sensitive information through email. Marketing practices should support, not undermine, security.
Turn marketing emails into security lessons. Open an AI assistant with your question pre-loaded — just add your details and send.
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