How can marketers help educate users?

Content approach: marketing communications can model good email practices, teaching users what legitimate brand email looks like. Consistent, recognizable patterns help users spot **impersonation**.

Direct education: include security tips in legitimate communications, explain how to verify genuine messages, and provide resources for reporting suspicious messages claiming your brand.

Avoid bad patterns: don't train users to click urgently, don't use confusing sender addresses, and don't request sensitive information through email. Marketing practices should support, not undermine, security.