What is a phishing simulation vendor (e.g., KnowBe4)?
Phishing simulation vendors provide platforms for security awareness training. Leading providers include: KnowBe4 (largest market share), Proofpoint Security Awareness, Cofense (formerly PhishMe), and Barracuda PhishLine.
Platform capabilities: simulated phishing campaigns, training content libraries, reporting dashboards, and integration with other security tools. Managed services handle program operation for organizations lacking internal capacity.
Selection criteria: campaign realism, training content quality, reporting granularity, ease of administration, and pricing model. Most vendors offer similar core capabilities; differences are in execution and support.
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