How does data sharing improve global deliverability?

Threat identification: shared intelligence enables faster identification of bad actors, protecting legitimate senders from being associated with or affected by neighboring threats.

Reputation systems: shared complaint and trap data informs reputation systems. Accurate reputation benefits good senders while penalizing bad ones appropriately.

Standards development: collaboration develops practices that work across the ecosystem. Shared understanding of authentication, consent, and behavior standards enables consistent deliverability expectations.