How can you disable link tracking selectively?

Sometimes you don't want certain links tracked. ESPs provide ways to exclude specific URLs from wrapping.

Why disable tracking selectively:

Unsubscribe links: Some senders want direct unsubscribe links without redirect delays. Required for certain compliance.

Sensitive destinations: Links to login pages or password resets might need direct access.

Partner links: Affiliate or partner URLs with their own tracking that conflicts with yours.

Deliverability concerns: Specific destinations that work better without redirect layers.

How ESPs implement exclusions:

Per-link attributes: Add an attribute like data-track="false" to specific anchor tags.

Domain exclusion lists: Configure domains that should never be wrapped.

Link type settings: Disable tracking for unsubscribe links globally.

Template-level controls: Some templates exclude certain link positions by default.

Check your ESP's documentation for exact implementation. Common methods:

Mailchimp: mc:disable-tracking attribute

SendGrid: clicktracking="false" in API

HubSpot: no_track parameter

When excluding links, verify they still work correctly and that you can track overall campaign performance through other links.