How can ESPs detect and pause bad senders?
ESPs monitor every customer to protect their shared infrastructure. Detection and response systems catch problems early.
Detection signals:
Bounce rates: Spikes in hard bounces suggest bad list quality. Thresholds trigger alerts (often 5-10% hard bounce rate).
Complaint rates: Feedback loop data shows who's generating spam reports. Above 0.1-0.3% triggers intervention.
Spamtrap hits: ESPs monitor known traps or receive reports from blocklist operators.
Anomaly detection: Sudden volume spikes, unusual sending patterns, or dramatic metric changes flag accounts for review.
Blocklist appearances: If sending IPs get listed, the ESP traces which customer caused it.
Response actions:
Throttling: Reduce sending speed to limit damage while investigating.
Pause/suspension: Stop all sending from the account pending review.
Pool isolation: Move the sender to lower-reputation IPs to protect good senders.
Account termination: Repeated violations result in permanent removal.
ESPs balance customer service against infrastructure protection. Legitimate senders with temporary issues get guidance; chronic offenders get removed.
The harbor authority inspects cargo and can quarantine ships carrying disease.
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