What is “inbox testing at scale”?
Inbox testing at scale means comprehensive, statistically meaningful testing:
Large seed networks: Hundreds or thousands of test accounts, not just a handful.
Provider diversity: Coverage across all providers relevant to your audience.
Regional coverage: Seeds in different geographic locations if your audience is global.
Continuous monitoring: Regular testing, not just occasional spot checks.
Scale provides statistical confidence. A few seeds can give misleading results due to variation.
Enterprise-grade testing services provide this scale. DIY is possible but resource-intensive.
A few observers give impressions. A network of observers provides intelligence.
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