What happens when engagement patterns shift suddenly?

Sudden engagement changes draw provider attention:

Rapid decline: A sudden drop in opens and clicks signals something wrong. Providers may quickly tighten filtering, assuming content or list quality degraded.

Rapid improvement: Sudden engagement spikes may be viewed skeptically. Providers may wait to confirm the improvement is sustained before improving placement.

Gradual, consistent changes are more trusted than dramatic shifts. Algorithms are designed to resist gaming through artificial engagement manipulation.

The harbor notices sudden changes in your cargo quality. Gradual improvement builds more trust than overnight transformation.