Engagement-Based Placement

The "personalized" filter. This section explains why your inbox placement can be different from another user's at the same provider. Gmail learns who loves your mail and "inboxes" it, while "spam-filtering" it for users who never open.

11 questions in this topic

How do open, click, and reply behaviors influence inboxing? How does engagement recency shape Gmail’s filtering? What’s the “inbox memory effect”? How does deleting without opening affect future inboxing? How do “never openers” influence ISP reputation? Why can sending to inactive users tank inbox rates? How do engagement-based suppressions improve placement? How does user-level engagement differ from global engagement signals? What happens when engagement patterns shift suddenly? What is engagement segmentation testing? What does Gmail’s “important” tagging indicate about sender trust?

Questions about Engagement-Based Placement