Fundamentals of Inbox Placement

The true measure of success. This section defines "Inbox Placement" as the percentage of your emails that actually land in the inbox, not the spam folder. This is the 'final docking'—the only metric that really matters.

13 questions in this topic

What is inbox placement? How is inbox placement different from delivery rate? What does “delivered” actually mean in ESP reports? What’s the difference between delivery, acceptance, and inboxing? How does inbox placement differ across mailbox providers? Can inbox placement vary for different recipients at the same provider? What factors have the biggest impact on inbox placement today? What are the possible placement folders (inbox, spam, promotions, updates, etc.)? How do mailbox providers decide where to place an email? Why can placement vary by user or region? How does personalization or content variance affect placement? What’s the difference between ISP filtering and user filtering? How to measure inbox placement accurately?

Questions about Fundamentals of Inbox Placement